Organizations commonly rely on A/B testing to optimize user experience, messaging, and conversion flows. However, traditional A/B testing assigns users randomly and requires weeks of traffic to reach statistical significance. While effective, this process can be slow and might not fully leverage early signals in user behavior. This post shows you how to build an …
Build an AI-Powered A/B testing engine using Amazon Bedrock Read More »
This post is cowritten with Hammad Mian and Joonas Kukkonen from Bark.com. When scaling video content creation, many companies face the challenge of maintaining quality while reducing production time. This post demonstrates how Bark.com and AWS collaborated to solve this problem, showing you a replicable approach for AI-powered content generation. Bark.com used Amazon SageMaker and …
How Bark.com and AWS collaborated to build a scalable video generation solution Read More »
If you’re running Amazon Nova 1 models on Amazon Bedrock, you might be looking to expand your context window size, deepen reasoning capabilities, or integrate external tools for web search and code execution. Amazon Nova 2 models address these constraints while improving performance on reasoning, agentic AI, and tool use benchmarks. Amazon Nova 2 Lite …
Migrate from Amazon Nova 1 to Amazon Nova 2 on Amazon Bedrock Read More »
We’re expanding Personal Intelligence across AI Mode in Search, the Gemini app and Gemini in Chrome.
Google is making new investments, building new tools and developing code security to improve open source security.
This post is co-written with Mark Ross from Atos. Organizations pursuing AI transformation can face a familiar challenge: how to upskill their workforce at scale in a way that changes how teams build, deploy, and use AI. Traditional AI training approaches—online courses, certification programs, and classroom-based instruction—are necessary, but often insufficient. While they build foundational …
AWS AI League: Atos fine-tunes approach to AI education Read More »
AI is moving fast, and for most of our customers, the real opportunity isn’t in experimenting with it—it’s in running AI in production where it drives meaningful business outcomes. This means building systems that run reliably, perform at scale, and meet your organization’s security and compliance requirements. Today at NVIDIA GTC 2026, AWS and NVIDIA …
AWS and NVIDIA deepen strategic collaboration to accelerate AI from pilot to production Read More »
This is Part II of a two-part series from the AWS Generative AI Innovation Center. If you missed Part I, refer to Operationalizing Agentic AI Part 1: A Stakeholder’s Guide. The biggest barrier to agentic AI isn’t the technology—it’s the operating model. In Part I, we established that organizations generating real value from agents share …
Agentic AI in the Enterprise Part 2: Guidance by Persona Read More »
We thank Greg Pereira and Robert Shaw from the llm-d team for their support in bringing llm-d to AWS. In the agentic and reasoning era, large language models (LLMs) generate 10x more tokens and compute through complex reasoning chains compared to single-shot replies. Agentic AI workflows also create highly variable demands and another exponential increase in …
Introducing Disaggregated Inference on AWS powered by llm-d Read More »
This post is cowritten with Ilija Subanovic and Michael Rice from Workhuman. Workhuman’s customer service and analytics team were drowning in one-time reporting requests from seven million users worldwide—a common challenge with legacy reporting tools at scale. Business intelligence (BI) admins faced mounting pressure as their teams became overwhelmed with these requests. By rebuilding their …
