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Creative content plays a crucial role in marketing, and personalized creative content in particular significantly boosts marketing performance. Generating personalized content can present a significant challenge for marketers because it requires considerable time and resources. This challenge stems from the need for multiple versions of creative content across various channels, such as paid media (ads) …

Deliver personalized marketing with Amazon Bedrock Agents Read More »

Google is committed to make benefits of AI more accessible and inclusive for everyone in the Middle East and North Africa.

Generative AI models have seen tremendous growth, offering cutting-edge solutions for text generation, summarization, code generation, and question answering. Despite their versatility, these models often struggle when applied to niche or domain-specific tasks because their pre-training is typically based on large, generalized datasets. To address these gaps and maximize their utility in specialized scenarios, fine-tuning …

Fine-tune Meta Llama 3.2 text generation models for generative AI inference using Amazon SageMaker JumpStart Read More »

Microsoft Teams is an enterprise collaboration tool that allows you to build a unified workspace for real-time collaboration and communication, meetings, and file and application sharing. You can exchange and store valuable organizational knowledge within Microsoft Teams. Microsoft Teams data is often siloed across different teams, channels, and chats, making it difficult to get a …

Discover insights with the Amazon Q Business Microsoft Teams connector Read More »

We’re expanding flood forecasting to over 100 countries and making our breakthrough AI model available to researchers and partners.

Today we are announcing the general availability of Amazon Bedrock Prompt Management, with new features that provide enhanced options for configuring your prompts and enabling seamless integration for invoking them in your generative AI applications. Amazon Bedrock Prompt Management simplifies the creation, evaluation, versioning, and sharing of prompts to help developers and prompt engineers get …

Amazon Bedrock Prompt Management is now available in GA Read More »

This post is cowritten with Mones Raslan, Ravi Sharma and Adele Gouttes from Zalando. Zalando SE is one of Europe’s largest ecommerce fashion retailers with around 50 million active customers. Zalando faces the challenge of regular (weekly or daily) discount steering for more than 1 million products, also referred to as markdown pricing. Markdown pricing is …

How Zalando optimized large-scale inference and streamlined ML operations on Amazon SageMaker Read More »

To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Generative AI has emerged as a game-changer, offering unprecedented opportunities for creative professionals to push boundaries and unlock new realms of possibility. At the forefront of this revolution is Stability AI’s  family of cutting-edge text-to-image AI models. These …

Unleashing Stability AI’s most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows Read More »

While organizations continue to discover the powerful applications of generative AI, adoption is often slowed down by team silos and bespoke workflows. To move faster, enterprises need robust operating models and a holistic approach that simplifies the generative AI lifecycle. In the first part of the series, we showed how AI administrators can build a …

Build a multi-tenant generative AI environment for your enterprise on AWS Read More »

Generative AI has transformed customer support, offering businesses the ability to respond faster, more accurately, and with greater personalization. AI agents, powered by large language models (LLMs), can analyze complex customer inquiries, access multiple data sources, and deliver relevant, detailed responses. In this post, we guide you through integrating Amazon Bedrock Agents with enterprise data …

Enhance customer support with Amazon Bedrock Agents by integrating enterprise data APIs Read More »