3 new ways Ads Advisor is making Google Ads safer and faster
Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.
Accelerate Generative AI Inference on Amazon SageMaker AI with G7e Instances
As the demand for generative AI continues to grow, developers and enterprises seek more flexible, cost-effective, and powerful accelerators to meet their needs. Today, we are thrilled to announce the …
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ToolSimulator: scalable tool testing for AI agents
You can use ToolSimulator, an LLM-powered tool simulation framework within Strands Evals, to thoroughly and safely test AI agents that rely on external tools, at scale. Instead of risking live API …
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Omnichannel ordering with Amazon Bedrock AgentCore and Amazon Nova 2 Sonic
Introduction Building a voice-enabled ordering system that works across mobile apps, websites, and voice interfaces (an omnichannel approach) presents real challenges. You need to process bidirectional audio streams, maintain conversation …
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Introducing granular cost attribution for Amazon Bedrock
As AI inference grows into a significant share of cloud spend, understanding who and what are driving costs is essential for chargebacks, cost optimization, and financial planning. Today, we’re announcing …
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Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock
Optimizing models for video semantic search requires balancing accuracy, cost, and latency. Faster, smaller models lack routing intelligence, while larger, accurate models add significant latency overhead. In Part 1 of …
Power video semantic search with Amazon Nova Multimodal Embeddings
Video semantic search is unlocking new value across industries. The demand for video-first experiences is reshaping how organizations deliver content, and customers expect fast, accurate access to specific moments within …
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Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities
This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving …
From hours to minutes: How Agentic AI gave marketers time back for what matters
Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep teams from their most important work: identifying what problems customers face, crafting messages …
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7 ways to travel smarter this summer, with help from Google
The latest tools from Google can help you plan trips, find a great deal and explore your next destination.