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As AI inference grows into a significant share of cloud spend, understanding who and what are driving costs is essential for chargebacks, cost optimization, and financial planning. Today, we’re announcing granular cost attribution for Amazon Bedrock inference. Amazon Bedrock now automatically attributes inference costs to the IAM principal that made the call. An IAM principal …

Introducing granular cost attribution for Amazon Bedrock Read More »

Optimizing models for video semantic search requires balancing accuracy, cost, and latency. Faster, smaller models lack routing intelligence, while larger, accurate models add significant latency overhead. In Part 1 of this series, we showed how to build a multimodal video semantic search system on AWS with intelligent intent routing using the Anthropic Claude Haiku model …

Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock Read More »

Video semantic search is unlocking new value across industries. The demand for video-first experiences is reshaping how organizations deliver content, and customers expect fast, accurate access to specific moments within video. For example, sports broadcasters need to surface the exact moment a player scored to deliver highlight clips to fans instantly. Studios need to find …

Power video semantic search with Amazon Nova Multimodal Embeddings Read More »

This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving you a repeatable playbook you can adapt to your own use case. This is the second part in our Nova Forge SDK series, building on …

Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities Read More »

Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep teams from their most important work: identifying what problems customers face, crafting messages that resonate, and building campaigns that drive meaningful engagement. In this post, we share how AWS Marketing’s Technology, AI, and Analytics (TAA) team worked with …

From hours to minutes: How Agentic AI gave marketers time back for what matters Read More »

The latest tools from Google can help you plan trips, find a great deal and explore your next destination. ​ 

Text-to-SQL generation remains a persistent challenge in enterprise AI applications, particularly when working with custom SQL dialects or domain-specific database schemas. While foundation models (FMs) demonstrate strong performance on standard SQL, achieving production-grade accuracy for specialized dialects requires fine-tuning. However, fine-tuning introduces an operational trade-off: hosting custom models on persistent infrastructure incurs continuous costs, even during …

Cost-efficient custom text-to-SQL using Amazon Nova Micro and Amazon Bedrock on-demand inference Read More »

Online retailers face a persistent challenge: shoppers struggle to determine the fit and look when ordering online, leading to increased returns and decreased purchase confidence. The cost? Lost revenue, operational overhead, and customer frustration. Meanwhile, consumers increasingly expect immersive, interactive shopping experiences that bridge the gap between online and in-store retail. Retailers implementing virtual try-on …

Transform retail with AWS generative AI services Read More »

Compliance teams in regulated industries spend weeks on manual reviews, pay for outside consultants, and still face audit gaps when AI outputs lack formal proof. Automated Reasoning checks in Amazon Bedrock Guardrails address this by replacing probabilistic AI validation with mathematical verification, turning AI-generated decisions into provably correct, auditable results. In this post, you’ll learn …

How Automated Reasoning checks in Amazon Bedrock transform generative AI compliance Read More »

Today’s upgrades for AI Mode in Chrome transform how you interact with the web ​