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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods …

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Tyson Foods elevates customer search experience with an AI-powered conversational assistant

Tyson Foods elevates customer search experience with an AI-powered conversational assistant

Tyson Foodservice operates as a critical division within Tyson Foods Inc., using its extensive protein production capabilities to supply a diverse array of foodservice clients across multiple sectors. As one of the largest protein providers in the US, Tyson Foods produces approximately 20% of the nation’s beef, pork, and chicken, which forms the foundation of …

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Enhance AI agents using predictive ML models with Amazon SageMaker AI and Model Context Protocol (MCP)

Enhance AI agents using predictive ML models with Amazon SageMaker AI and Model Context Protocol (MCP)

Machine learning (ML) has evolved from an experimental phase to becoming an integral part of business operations. Organizations now actively deploy ML models for precise sales forecasting, customer segmentation, and churn prediction. While traditional ML continues to transform business processes, generative AI has emerged as a revolutionary force, introducing powerful and accessible tools that reshape …

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Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation

Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation

AWS supports trusted identity propagation, a feature that allows AWS services to securely propagate a user’s identity across service boundaries. With trusted identity propagation, you have fine-grained access controls based on a physical user’s identity rather than relying on IAM roles. This integration allows for the implementation of access control through services such as Amazon …

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Benchmarking document information localization with Amazon Nova

Benchmarking document information localization with Amazon Nova

Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text exists in a document, determining where …

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