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Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account. ​ 

As the demand for generative AI continues to grow, developers and enterprises seek more flexible, cost-effective, and powerful accelerators to meet their needs. Today, we are thrilled to announce the availability of G7e instances powered by NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs on Amazon SageMaker AI. You can provision nodes with 1, 2, …

Accelerate Generative AI Inference on Amazon SageMaker AI with G7e Instances Read More »

You can use ToolSimulator, an LLM-powered tool simulation framework within Strands Evals, to thoroughly and safely test AI agents that rely on external tools, at scale. Instead of risking live API calls that expose personally identifiable information (PII), trigger unintended actions, or settling for static mocks that break with multi-turn workflows, you can use ToolSimulator’s large …

ToolSimulator: scalable tool testing for AI agents Read More »

Introduction Building a voice-enabled ordering system that works across mobile apps, websites, and voice interfaces (an omnichannel approach) presents real challenges. You need to process bidirectional audio streams, maintain conversation context across multiple turns, integrate backend services without tight coupling, and scale to handle peak traffic. In this post, we’ll show you how to build …

Omnichannel ordering with Amazon Bedrock AgentCore and Amazon Nova 2 Sonic Read More »

As AI inference grows into a significant share of cloud spend, understanding who and what are driving costs is essential for chargebacks, cost optimization, and financial planning. Today, we’re announcing granular cost attribution for Amazon Bedrock inference. Amazon Bedrock now automatically attributes inference costs to the IAM principal that made the call. An IAM principal …

Introducing granular cost attribution for Amazon Bedrock Read More »

Optimizing models for video semantic search requires balancing accuracy, cost, and latency. Faster, smaller models lack routing intelligence, while larger, accurate models add significant latency overhead. In Part 1 of this series, we showed how to build a multimodal video semantic search system on AWS with intelligent intent routing using the Anthropic Claude Haiku model …

Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock Read More »

Video semantic search is unlocking new value across industries. The demand for video-first experiences is reshaping how organizations deliver content, and customers expect fast, accurate access to specific moments within video. For example, sports broadcasters need to surface the exact moment a player scored to deliver highlight clips to fans instantly. Studios need to find …

Power video semantic search with Amazon Nova Multimodal Embeddings Read More »

This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving you a repeatable playbook you can adapt to your own use case. This is the second part in our Nova Forge SDK series, building on …

Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities Read More »

Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep teams from their most important work: identifying what problems customers face, crafting messages that resonate, and building campaigns that drive meaningful engagement. In this post, we share how AWS Marketing’s Technology, AI, and Analytics (TAA) team worked with …

From hours to minutes: How Agentic AI gave marketers time back for what matters Read More »

The latest tools from Google can help you plan trips, find a great deal and explore your next destination. ​