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How Rufus doubled their inference speed and handled Prime Day traffic with AWS AI chips and parallel decoding

How Rufus doubled their inference speed and handled Prime Day traffic with AWS AI chips and parallel decoding

Large language models (LLMs) have revolutionized the way we interact with technology, but their widespread adoption has been blocked by high inference latency, limited throughput, and high costs associated with text generation. These inefficiencies are particularly pronounced during high-demand events like Amazon Prime Day, where systems like Rufus—the Amazon AI-powered shopping assistant—must handle massive scale …

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New Amazon Bedrock Data Automation capabilities streamline video and audio analysis

New Amazon Bedrock Data Automation capabilities streamline video and audio analysis

Organizations across a wide range of industries are struggling to process massive amounts of unstructured video and audio content to support their core business applications and organizational priorities. Amazon Bedrock Data Automation helps them meet this challenge by streamlining application development and automating workflows that use content from documents, images, audio, and video. Recently, we …

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GuardianGamer scales family-safe cloud gaming with AWS

GuardianGamer scales family-safe cloud gaming with AWS

This blog post is co-written with Heidi Vogel Brockmann and Ronald Brockmann from GuardianGamer. Millions of families face a common challenge: how to keep children safe in online gaming without sacrificing the joy and social connection these games provide. In this post, we share how GuardianGamer—a member of the AWS Activate startup community—has built a …

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Principal Financial Group increases Voice Virtual Assistant performance using Genesys, Amazon Lex, and Amazon QuickSight

Principal Financial Group increases Voice Virtual Assistant performance using Genesys, Amazon Lex, and Amazon QuickSight

This post was cowritten by Mulay Ahmed, Assistant Director of Engineering, and Ruby Donald, Assistant Director of Engineering at Principal Financial Group. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Principal Financial Group® is an integrated global …

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Optimize query responses with user feedback using Amazon Bedrock embedding and few-shot prompting

Optimize query responses with user feedback using Amazon Bedrock embedding and few-shot prompting

Improving response quality for user queries is essential for AI-driven applications, especially those focusing on user satisfaction. For example, an HR chat-based assistant should strictly follow company policies and respond using a certain tone. A deviation from that can be corrected by feedback from users. This post demonstrates how Amazon Bedrock, combined with a user …

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Boosting team productivity with Amazon Q Business Microsoft 365 integrations for Microsoft 365 Outlook and Word

Boosting team productivity with Amazon Q Business Microsoft 365 integrations for Microsoft 365 Outlook and Word

Amazon Q Business, with its enterprise grade security, seamless integration with multiple diverse data sources, and sophisticated natural language understanding, represents the next generation of AI business assistants. What sets Amazon Q Business apart is its support of enterprise requirements from its ability to integrate with company documentation to its adaptability with specific business terminology …

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