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Gemma 3 27B model now available on Amazon Bedrock Marketplace and Amazon SageMaker JumpStart

Gemma 3 27B model now available on Amazon Bedrock Marketplace and Amazon SageMaker JumpStart

We are excited to announce the availability of Gemma 3 27B Instruct models through Amazon Bedrock Marketplace and Amazon SageMaker JumpStart. With this launch, developers and data scientists can now deploy Gemma 3, a 27-billion-parameter language model, along with its specialized instruction-following versions, to help accelerate building, experimentation, and scalable deployment of generative AI solutions …

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Building a multimodal RAG based application using Amazon Bedrock Data Automation and Amazon Bedrock Knowledge Bases

Building a multimodal RAG based application using Amazon Bedrock Data Automation and Amazon Bedrock Knowledge Bases

Organizations today deal with vast amounts of unstructured data in various formats including documents, images, audio files, and video files. Often these documents are quite large, creating significant challenges such as slower processing times and increased storage costs. Extracting meaningful insights from these diverse formats in the past required complex processing pipelines and significant development …

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Tailoring foundation models for your business needs: A comprehensive guide to RAG, fine-tuning, and hybrid approaches

Tailoring foundation models for your business needs: A comprehensive guide to RAG, fine-tuning, and hybrid approaches

Foundation models (FMs) have revolutionised AI capabilities, but adopting them for specific business needs can be challenging. Organizations often struggle with balancing model performance, cost-efficiency, and the need for domain-specific knowledge. This blog post explores three powerful techniques for tailoring FMs to your unique requirements: Retrieval Augmented Generation (RAG), fine-tuning, and a hybrid approach combining …

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How Rufus doubled their inference speed and handled Prime Day traffic with AWS AI chips and parallel decoding

How Rufus doubled their inference speed and handled Prime Day traffic with AWS AI chips and parallel decoding

Large language models (LLMs) have revolutionized the way we interact with technology, but their widespread adoption has been blocked by high inference latency, limited throughput, and high costs associated with text generation. These inefficiencies are particularly pronounced during high-demand events like Amazon Prime Day, where systems like Rufus—the Amazon AI-powered shopping assistant—must handle massive scale …

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New Amazon Bedrock Data Automation capabilities streamline video and audio analysis

New Amazon Bedrock Data Automation capabilities streamline video and audio analysis

Organizations across a wide range of industries are struggling to process massive amounts of unstructured video and audio content to support their core business applications and organizational priorities. Amazon Bedrock Data Automation helps them meet this challenge by streamlining application development and automating workflows that use content from documents, images, audio, and video. Recently, we …

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GuardianGamer scales family-safe cloud gaming with AWS

GuardianGamer scales family-safe cloud gaming with AWS

This blog post is co-written with Heidi Vogel Brockmann and Ronald Brockmann from GuardianGamer. Millions of families face a common challenge: how to keep children safe in online gaming without sacrificing the joy and social connection these games provide. In this post, we share how GuardianGamer—a member of the AWS Activate startup community—has built a …

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Principal Financial Group increases Voice Virtual Assistant performance using Genesys, Amazon Lex, and Amazon QuickSight

Principal Financial Group increases Voice Virtual Assistant performance using Genesys, Amazon Lex, and Amazon QuickSight

This post was cowritten by Mulay Ahmed, Assistant Director of Engineering, and Ruby Donald, Assistant Director of Engineering at Principal Financial Group. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Principal Financial Group® is an integrated global …

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