Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI.
The recent announcement of batch inference in Amazon Bedrock enables organizations to process large volumes of data efficiently at 50% less cost compared to On-Demand pricing. It’s especially useful when the use case is not latency sensitive and you don’t need real-time inference. However, as we embrace these powerful capabilities, we must also address a critical challenge: implementing responsible AI practices in batch processing scenarios.
In this post, we explore a practical, cost-effective approach for incorporating responsible AI guardrails into Amazon Bedrock Batch Inference workflows. Although we use a call center’s transcript summarization as our primary example, the methods we discuss are broadly applicable to a variety of batch inference use cases where ethical considerations and data protection are a top priority.
Our approach combines two key elements:
Ethical prompting – We demonstrate how to embed responsible AI principles directly into the prompts used for batch inference, preparing for ethical outputs from the start
Postprocessing guardrails – We show how to apply additional safeguards to the batch inference output, making sure that the remaining sensitive information is properly handled
This two-step process offers several advantages:
Cost-effectiveness – By applying heavy-duty guardrails to only the typically shorter output text, we minimize processing costs without compromising on ethics
Flexibility – The technique can be adapted to various use cases beyond transcript summarization, making it valuable across industries
Quality assurance – By incorporating ethical considerations at both the input and output stages, we maintain high standards of responsible AI throughout the process
Throughout this post, we address several key challenges in responsible AI implementation for batch inference. These include safeguarding sensitive information, providing accuracy and relevance of AI-generated content, mitigating biases, maintaining transparency, and adhering to data protection regulations. By tackling these challenges, we aim to provide a comprehensive approach to ethical AI use in batch processing.
To illustrate these concepts, we provide practical step-by-step guidance on implementing this technique.
Solution overview
This solution uses Amazon Bedrock for batch inference to summarize call center transcripts, coupled with the following two-step approach to maintain responsible AI practices. The method is designed to be cost-effective, flexible, and maintain high ethical standards.
Ethical data preparation and batch inference:
Use ethical prompting to prepare data for batch processing
Store the prepared JSONL file in an Amazon Simple Storage Service (Amazon S3) bucket
Use Amazon Bedrock batch inference for efficient and cost-effective call center transcript summarization
Postprocessing with Amazon Bedrock Guardrails:
After the completion of initial summarization, apply Amazon Bedrock Guardrails to detect and redact sensitive information, filter inappropriate content, and maintain compliance with responsible AI policies
By applying guardrails to the shorter output text, you optimize for both cost and ethical compliance
This two-step approach combines the efficiency of batch processing with robust ethical safeguards, providing a comprehensive solution for responsible AI implementation in scenarios involving sensitive data at scale.
In the following sections, we walk you through the key components of implementing responsible AI practices in batch inference workflows using Amazon Bedrock, with a focus on ethical prompting techniques and guardrails.
Prerequisites
To implement the proposed solution, make sure you have satisfied the following requirements:
Have an active AWS account.
Have an S3 bucket to store your data prepared for batch inference. To learn more about uploading files in Amazon S3, see Uploading objects.
Have an AWS Identity and Access Management (IAM) role for batch inference with a trust policy and Amazon S3 access (read access to the folder containing input data and write access to the folder storing output data).
Enable your selected models hosted on Amazon Bedrock. Refer to Supported Regions and models for batch inference for a complete list of supported models.
Create a guardrail based on your specific responsible AI needs. For instructions, see Create a guardrail.
Ethical prompting techniques
When setting up your batch inference job, it’s crucial to incorporate ethical guidelines into your prompts. The following is a concise example of how you might structure your prompt:
This prompt sets the stage for ethical summarization by explicitly instructing the model to protect privacy, minimize bias, and focus on relevant information.
Set up a batch inference job
For detailed instructions on how to set up and run a batch inference job using Amazon Bedrock, refer to Enhance call center efficiency using batch inference for transcript summarization with Amazon Bedrock. It provides detailed instructions for the following steps:
Preparing your data in the required JSONL format
Understanding the quotas and limitations for batch inference jobs
Starting a batch inference job using either the Amazon Bedrock console or API
Collecting and analyzing the output from your batch job
By following the instructions in our previous post and incorporating the ethical prompt provided in the preceding section, you’ll be well-equipped to set up batch inference jobs.
Amazon Bedrock Guardrails
After the batch inference job has run successfully, apply Amazon Bedrock Guardrails as a postprocessing step. This provides an additional layer of protection against potential ethical violations or sensitive information disclosure. The following is a simple implementation, but you can update this based on your data volume and SLA requirements:
Key points about this implementation:
We use the apply_guardrail method from the Amazon Bedrock runtime to process each output
The guardrail is applied to the ‘OUTPUT’ source, focusing on postprocessing
We handle rate limiting by introducing a delay between API calls, making sure that we don’t exceed the requests per minute quota, which is 20 requests per minute
The function mask_pii_data applies the guardrail and returns the processed text if the guardrail intervened
We store the masked version for comparison and analysis
This approach allows you to benefit from the efficiency of batch processing while still maintaining strict control over the AI’s outputs and protecting sensitive information. By addressing ethical considerations at both the input (prompting) and output (guardrails) stages, you’ll have a comprehensive approach to responsible AI in batch inference workflows.
Although this example focuses on call center transcript summarization, you can adapt the principles and methods discussed in this post to various batch inference scenarios across different industries, always prioritizing ethical AI practices and data protection.
Ethical considerations for responsible AI
Although the prompt in the previous section provides a basic framework, there are many ethical considerations you can incorporate depending on your specific use case. The following is a more comprehensive list of ethical guidelines:
Privacy protection – Avoid including any personally identifiable information in the summary. This protects customer privacy and aligns with data protection regulations, making sure that sensitive personal data is not exposed or misused.
Factual accuracy – Focus on facts explicitly stated in the transcript, avoiding speculation. This makes sure that the summary remains factual and reliable, providing an accurate representation of the interaction without introducing unfounded assumptions.
Bias mitigation – Be mindful of potential biases related to gender, ethnicity, location, accent, or perceived socioeconomic status. This helps prevent discrimination and maintains fair treatment for your customers, promoting equality and inclusivity in AI-generated summaries.
Cultural sensitivity – Summarize cultural references or idioms neutrally, without interpretation. This respects cultural diversity and minimizes misinterpretation, making sure that cultural nuances are acknowledged without imposing subjective judgments.
Gender neutrality – Use gender-neutral language unless gender is explicitly mentioned. This promotes gender equality and minimizing stereotyping, creating summaries that are inclusive and respectful of all gender identities.
Location neutrality – Include location only if relevant to the customer’s issue. This minimizes regional stereotyping and focuses on the actual issue rather than unnecessary generalizations based on geographic information.
Accent awareness – If accent or language proficiency is relevant, mention it factually without judgment. This acknowledges linguistic diversity without discrimination, respecting the varied ways in which people communicate.
Socioeconomic neutrality – Focus on the issue and resolution, regardless of the product or service tier discussed. This promotes fair treatment regardless of a customer’s economic background, promoting equal consideration of customers’ concerns.
Emotional context – Use neutral language to describe emotions accurately. This provides insight into customer sentiment without escalating emotions, allowing for a balanced representation of the interaction’s emotional tone.
Empathy reflection – Note instances of the agent demonstrating empathy. This highlights positive customer service practices, encouraging the recognition and replication of compassionate interactions.
Accessibility awareness – Include information about any accessibility needs or accommodations factually. This promotes inclusivity and highlights efforts to accommodate diverse needs, fostering a more accessible and equitable customer service environment.
Ethical behavior flagging – Identify potentially unethical behavior without repeating problematic content. This helps identify issues for review while minimizing the propagation of inappropriate content, maintaining ethical standards in the summarization process.
Transparency – Indicate unclear or ambiguous information in the summary. This promotes transparency and helps identify areas where further clarification might be needed, making sure that limitations in understanding are clearly communicated.
Continuous improvement – Highlight actionable insights for improving customer service. This turns the summarization process into a tool for ongoing enhancement of service quality, contributing to the overall improvement of customer experiences.
When implementing ethical AI practices in your batch inference workflows, consider which of these guidelines are most relevant to your specific use case. You may need to add, remove, or modify instructions based on your industry, target audience, and specific ethical considerations. Remember to regularly review and update your ethical guidelines as new challenges and considerations emerge in the field of AI ethics.
Clean up
To delete the guardrail you created, follow the steps in Delete a guardrail.
Conclusion
Implementing responsible AI practices, regardless of the specific feature or method, requires a thoughtful balance of privacy protection, cost-effectiveness, and ethical considerations. In our exploration of batch inference with Amazon Bedrock, we’ve demonstrated how these principles can be applied to create a system that not only efficiently processes large volumes of data, but does so in a manner that respects privacy, avoids bias, and provides actionable insights.
We encourage you to adopt this approach in your own generative AI implementations. Start by incorporating ethical guidelines into your prompts and applying guardrails to your outputs. Responsible AI is an ongoing commitment—continuously monitor, gather feedback, and adapt your approach to align with the highest standards of ethical AI use. By prioritizing ethics alongside technological advancement, we can create AI systems that not only meet business needs, but also contribute positively to society.
About the authors
Ishan Singh is a Generative AI Data Scientist at Amazon Web Services, where he helps customers build innovative and responsible generative AI solutions and products. With a strong background in AI/ML, Ishan specializes in building Generative AI solutions that drive business value. Outside of work, he enjoys playing volleyball, exploring local bike trails, and spending time with his wife and dog, Beau.
Yanyan Zhang is a Senior Generative AI Data Scientist at Amazon Web Services, where she has been working on cutting-edge AI/ML technologies as a Generative AI Specialist, helping customers use generative AI to achieve their desired outcomes. Yanyan graduated from Texas A&M University with a PhD in Electrical Engineering. Outside of work, she loves traveling, working out, and exploring new things.
